Overview

These three Certificates in Digital Marketing each cover the fundamentals of digital marketing and then dive into an advanced concentration area of your choice: Inbound Marketing, Search Engine Optimization (SEO), or Social Media Marketing.

Unlike traditional marketing avenues, Digital Marketing methodologies—including search engine marketing, SEO, blogging, video, podcasting, website and app UX, social media platforms, email, and much more—are fundamentally about attracting and delighting customers. As the digital world becomes more crowded, businesses of all types need adaptable, skilled marketers with the technical, analytical, and creative skill to engage online audiences in new, effective, and measurable ways.


Who Should Pursue This Certificate

If you’re looking to level up your professional marketing career with technical skills and tools, enter a marketing role for the first time with deep knowledge, or want to quickly acquire real marketing skills for your business, this program is designed for you.

Benefits

Digital Marketing is a broad term for several different and dense subject areas. This program quickly covers the fundamentals of digital marketing and then dives into a concentration area of your choice: Inbound Marketing, Search Engine Optimization, or Social Media Marketing.

At the end your chosen course, you will:

  • Possess deep knowledge of content strategy and optimization techniques that build on the fundamentals of digital marketing
  • Be able to analyze a variety of data inputs to measure content and performance metrics
  • Excel at creating and refining a content-focused and search engine optimized website, including crafting written, image, and audio, and video content

Program Details

Length: 2 Quarters (20 Weeks)

Attendance: 1 Night Class Per Week

Start Date: Late September 2017

Cost: $2,400

Location: SPU Campus


Questions? Talk to an enrollment coach.

Get in Touch

Inbound Marketing

The Certificate in Digital Marketing: Inbound Marketing Concentration focuses on the creation and distribution of targeted content on the basis of heavy analytics across a variety of channels.

Key in this concentration will be the practical and strategic considerations for the lifecycle of Inbound: attract, convert, close, and delight. Participants will also have opportunities to collaborate with those enrolled in the Search Engine Optimization and Social Media concentrations.

What You'll Learn

Budget, timeline, and market space

Advanced segmentation practices

Conversion lifecycle development

Best practices in tools, techniques, and site/social optimization

Client and content strategy

Inbound Marketing Schedule & Timeline

Length of certificate program: 2 quarters (20 weeks)
Start date: Beginning Fall Quarter, September 2017
Attendance: 1 evening class per week
Instructor: Ben Carson (Global Search Engine Marketing (SEM) Manager at Microsoft)
Location: Seattle Pacific University Campus

The Certificate in Digital Marketing: Inbound Marketing Concentration is comprised of two courses:

Fall Quarter 2017: Inbound Marketing Track I (10 weeks)
Winter Quarter 2018: Inbound Marketing Track II (10 weeks)

The course is structured to build competency areas (Client Management, Content Management, Inbound Lifecycle, Tool, Role, Group/Team, and Presentation). Course work will be taught through:

  • Lectures and Guest Lectures
  • Individual & Group Activities
  • Exercises
  • Demonstrations
  • Readings
Enroll

Search Engine Optimization

The Certificate in Digital Marketing: SEO Concentration focuses on the constant iteration and retargeting of content on the basis of search analytics to precisely and effectively reach and delight target audiences.

Students will learn some HTML/CSS/Javascript as well as understand some of the deep workings of the internet as they affect Google’s PageRank algorithm. Participants will also have opportunities to collaborate with those enrolled in the Social Media and Inbound Marketing concentrations.

What You’ll Learn

The course will teach you how to set up a website, which will act as the center of your SEO efforts:

Adding analytics platforms to your site to better understand your audience

Refining your site’s code, design, and content by interpreting analytics

Making precise technical improvements to better reach your organic search users

SEO Schedule & Timeline

Length of certificate program: 2 quarters (20 weeks)
Start date: Beginning Fall Quarter, September 2017
Attendance: 1 evening class per week
Instructor: Ben Carson (Global Search Engine Marketing (SEM) Manager at Microsoft)
Location: Seattle Pacific University Campus

The Certificate in Digital Marketing: SEO Concentration is comprised of two courses:

Fall Quarter 2017: Search Engine Optimization Track I (10 weeks)
Winter Quarter 2018: Search Engine Optimization Track II (10 weeks)

The course is structured to build competency areas (Web Analytics, Data Analysis, Tool Use and Configuration, Simple Javascript/HTML5, Group/Team, and Presentation). Course work will be taught through:

  • Lectures and Guest Lectures
  • Individual & Group Activities
  • Exercises
  • Demonstrations
  • Readings
Enroll

Social Media Marketing

The Certificate in Digital Marketing: Social Media Marketing Concentration approaches Digital Marketing from the standpoint of conversations. Each social platform has its own nuances, vocabulary, and strengths. The concentration of this program is to teach professionals how to leverage each platform for specific use cases to create the biggest impact for their purposes, and measure and improve continuously. Participants will also have opportunities to collaborate with those enrolled in the Search Engine Optimization and Inbound Marketing concentrations.

What You’ll Learn

Conversion lifecycle development, advanced segmentation practices, and deployment of ads

Best practices in tools, techniques, and site/social optimization

Client and content strategy

Social Media Marketing Schedule & Timeline

Length of certificate program: 2 quarters (20 weeks)
Start date: Beginning Fall Quarter, September 2017
Attendance: 1 evening class per week
Instructor: Taylor Black (Operations Analyst at the Intellectual Ventures Invention Science Fund, Partner at Fizzy Inc. and Insight Consulting) Read an interview with Taylor.
Location: Seattle Pacific University Campus

The Certificate in Digital Marketing: Social Media Marketing Concentration is comprised of two courses:

Fall Quarter 2017: Social Media Marketing Track I (10 weeks)
Winter Quarter 2018: Social Media Marketing Track II (10 weeks)

The course is structured to build competency areas (Client Management, Content Management, Inbound Lifecycle, Tool, Role, Group/Team, and Presentation). Course work will be taught through:

  • Lectures and Guest Lectures
  • Individual & Group Activities
  • Exercises
  • Demonstrations
  • Readings
Enroll

Admission

There are no formal prerequisites required for registration. To enroll, click below to be taken to Seattle Pacific University’s secure continuing education enrollment site.

Program Cost: $1,300/quarter OR $2,400 for the full certificate paid prior to the Fall Quarter start date ($400 savings)

ENROLL

Save your space for Fall 2017.

Enroll

SUBSCRIBE & LEARN

Determine if this is for you with free course previews and practical resources to your inbox.

Subscribe

GET IN TOUCH

We're happy to chat.

Contact

Blog & Resources

Interviews from the field, notes from instructors, and resources to equip skill building