Walkthroughs for Digital Marketing & Data Science
Let us share some of our hard-won marketing and analytics lessons with you. We'll teach you how to be more successful at inbound or digital marketing, SEO, and how to use data more effectively for a wide variety of business cases.
Below you'll find free online tutorials and walkthroughs by our in-house experts at Insight Consulting. We're just getting started and adding new tutorials all the time!
Technical SEO Tutorial
“Technical SEO” refers to any Search Engine Optimization performed that isn’t specifically related to the content you’ve created. Technical SEO is a complex, dynamic area of SEO, and one that gives many marketers some pause because it requires some understanding of code and the deep workings of how websites, search engines, and the individual threads of the “web” work.
This series of three tutorials will demystify the technical aspects of this vital area of our craft and help you place all the pieces into an intricate whole.
Our Seattle-based, five-month certificate programs in Digital Marketing and Business Analytics provide you a way to receive personal guidance in a one-class-per-week, cohort-based program to master technical tools for marketing and analytics careers. Based at Seattle Pacific University's School of Business, Government, and Economics, and taught by working professionals from Insight Consulting, the certificates teach technical tools and the ethical decision-making models to use them for lasting business growth. Career guidance is also built into the program at no extra cost. Learn more here and by signing up for details below.