Are Data Science Certificate Programs Worth It?

We get questions like this a lot: Is a data science certification worth it? Will training in big data pay off? What’s the most cost-effective way to learn business analytics skills? These days, people are carefully weighing the economic investment of education. They need to know about potential earnings and about any competitive edge they’ll … Read More

Chat with a Data Scientist: Philosophy, Ethics, and Big Data

The data science world can seem abstract from the outside, but on the inside it’s full of fascinating work. Today I sat down with Christo Lute, a business data architect and project manager for the Enterprise Master Data Management initiative at Boeing, and Director of Advanced Analytics at Analytics Guild. Christo graduated from Seattle Pacific University … Read More

Correlation vs. Causation—It’s a Balancing Act

In business, we put a lot of faith in statistics to tell us about very large amounts of information or data in digestible figures. Practical knowledge of underlying statistical principles, therefore, makes you a much stronger participant in business decision-making—and helps you avoid the pitfalls of inaccurate conclusions that lead to business failure. One of … Read More

Chat with a Data Scientist: HR, Data Maturity, and the Future

The data science world can seem abstract from the outside, but on the inside it’s full of fascinating work. Today I sat down with Joshua Weaver, a data scientist, thought leader, and Analytics Manager at Amazon in the Human Resources department. In his work, Joshua leads a team of HR analytics professionals tasked with using … Read More

Chat with a Marketer: Ethical Marketing, Writing, and Art

The following is a Q&A with Aubrey Allison, Marketing Associate at Image, a journal of art and literature. Aubrey graduated from the Savannah College of Art and Design in 2013 with a B.F.A. in Writing. Aubrey has worked for Ruminate Magazine and Art House Dallas, and her writing has been published by Ruminate and Relief. I got in touch with … Read More

Weekly Tips: Landing Pages, Hiring Employees, and Mindful Living

Hello, all! Here are a few things we’ve been sharing on our private Slack channels this week. We hope you enjoy them as much as we have! ~ The Quick n’ Dirty Guide to Landing Pages That Convert (2 min. read) by Nichole Elizabeth DeMeré Landing pages direct folks’ attention quickly to the thing they’re after—and … Read More

How Long Will Your Current Career Last? Future-Proof It!

The accelerating pace of technological advancement today creates a unique challenge for the modern professional. In the World Economic Forum’s January 2016 insight report, “The Future of Jobs,” it’s noted that skill requirements for many jobs are dramatically shifting as computers take over increasingly complex processes, shrinking the shelf-life of employees’ existing skill sets. As … Read More

Making Sure Your Analytics Pay Off

Understanding your audiences and customers better, identifying new opportunities for your business, measuring effectiveness, and growing in ways you couldn’t with savvy alone—for many professionals, these are familiar pitches and promises surrounding business analytics.  As volumes of data increase and investments in managing and interpreting those volumes become more routine, there’s a snowballing sense of … Read More

This Election Contains a Marketing Lesson

This election day is a tension-filled affair. While we wait for the votes to be counted (and if you haven’t voted yet, get out there!), we thought we’d try to attain a comforting critical distance from the emotions of the day by asking in the abstract: what might we learn from the marketing strategies employed by … Read More

Hybrid Employees Are the Future of Business

By now, as an adult, you are likely aware of what your natural strengths are. You may have applied them in various lines of work and even augmented them with tools that it took you a little more effort to acquire. Over time, through practice and education, you become a hybrid of natural and acquired … Read More